The Hybrid That Started It All

Cutting-edge. User-friendly. Undeniably eco-sensitive. The 2013 Prius is all of thesethings. In its third generation, Toyota's iconic hybrid haselegantly demonstrated that there can be harmony between man, nature and machine. Priushas also shown that there can be consensus among many different types of drivers. Those whodemand fuel efficiency, and those who like to take the fast lane. Those intriguedby highly advanced technology, and those who insist on proven reliability. Thoseinterested in reducing their carbon footprint, and those who are hesitant to sacrificepracticality in order to do it. With all that Prius has to offer, it may well be the oneform of transportation that we can all agree upon.

Prius Models

Two

Hybrid Synergy Drive.
Touch Tracer Display.
Smart Key System.
LED Daytime Running Lights.
Touch-Screen Audio Display with USB Port and Wireless Connectivity.

Three

Touch-Screen Audio Display with Entune and Navigation.
Backup Camera.
Smart Key System on three doors.
Available Solar Roof Package.

Four

SofTex®-trimmed seats and steering wheel.
8-way power-adjustable driver's seat with power lumbar support.
JBL® GreenEdge™ speakers with amplifier.
Available Solar Roof Package with HDD Premium Navigation with Entune® and HUD.

Five

Blizzard Pearl.
17-in 5-spoke alloy wheels.
LED headlights with auto level control, auto on/off feature and headlight cleaners.
Integrated fog lights.
Available Advanced Technology Package including Premium HDD Navigation with Entune®, HUD, Dynamic Radar Cruise Control, Pre-Collision System and Safety Connect®.

Persona Series

17-in alloy wheels with premium finish.
Charcoal SofTex®-trimmed interior with black accents and dark red stiching.
Dark chrome shift-knob ring, door grips and steering wheel.
Custom exterior badge.
Entune® multimedia system with integrated backup camera.

Efficiency

Hybrid Synergy Drive®
Our proven Hybrid Synergy Drive® system combines the benefits of an efficient gasoline engine and a clean, quiet electric motor. It can be powered by the engine, the electric motor, or a combination of both, and will automatically choose the most efficient mode for the best mpg.

Low Emissions
Prius is certified as an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV)¹ in California and states adopting its emissions guidelines. Compared to the average car, Prius has saved an estimated 16,092,672.74 tons of CO2 emissions in the U.S. since 2000.²

Fuel Economy
Prius offers an EPA-estimated 51 mpg city/48 mpg highway/50 mpg combined.³ That's not only a big relief on your pocketbook, but the environment as well. Compared to the average car, Prius has saved an estimated 1,143,047,312.49 gallons of gas in the U.S. since 2000.²

Technology

Solar Roof
If you want to stay cool, park in the sun. The available Solar Roof is embedded with solar panels that can power a fan to circulate ambient air through the cabin when Prius is parked in direct sunlight. This feature helps keep cabin air temperature close to that of the outside air for a more comfortable return to the vehicle.

Remote Air Conditioning System
Part of the Solar Roof and Deluxe Solar Roof packages, Remote Air Conditioning can cool the cabin of Prius before you get in by activating the electric air conditioning compressor. Using your key fob, you can turn the air conditioning system on from up to 30 yards away, and run it on hybrid system battery power for up to three minutes.

Smart Key System Standard
Within three feet of your Prius, with the Smart Key⁴ fob in your pocket or purse, interior lights illuminate, the driver's door can be unlocked, and the vehicle can be started with the push of a button. On Prius Three, Four and Five, it also allows you to open both front doors and the rear hatch.

Versatility: Prius Persona Series

Uniquely iconic
The Prius Persona Series, with its exclusive features, will set you apart from the pack. On the outside it's got 17-in. alloy wheels with a premium finish and an exclusive exterior color option. Inside, dark red stitching on the unique Softex®-trimmed seats, as well as dark chrome accents, make the Prius Persona Series even more dynamic.

Prius Persona Series Badge
There is nothing wrong with a little pride. The Prius Persona Series is distinguished with a custom exterior Prius Persona Series badge, so everyone around you knows this is a limited-edition vehicle. Be prepared to have a few new admirers.

Dark Chrome Accents
A SofTex®-trimmed steering wheel featuring a dark chrome bezel adds to a unique interior look. The shift-knob ring and door grips are accented with eye-catching dark chrome that lets your passengers know they are in a special vehicle.

Safety

Dynamic Radar Cruise Control
The available Dynamic Radar Cruise Control System (DRCC)⁶ automatically adjusts vehicle speed to maintain a pre set following distance between your Prius and the vehicle traveling directly in front of you.

Pre-Collision System
Working in concert with the Dynamic Radar Cruise Control (DRCC)⁶, the available Pre-Collision System (PCS)⁵ employs the vehicle's radar system to determine if a frontal collision is imminent. If so, the system automatically applies the brakes and retracts the front seatbelts to prepare for such a scenario.

Vehicle ProximityNotification System
When Prius is traveling below 15 mph and running on electric power only, it's often too quiet for people to hear. So VPNS emits an undulating mechanical sound to alert pedestrians and bicyclists of your presence.

Toyota Prius Awards

IIHS Top Safety Pick Award
2012 Prius is a 2012 IIHS Top Safety Pick.⁷

IntelliChoice ? Best Overall Value of the Year Award
2012 Prius was named a 2012 Best Overall Value of the Year by IntelliChoice.⁸

NHTSA 5-Star Safety Rating
Prius received the NHTSA 5-Star Overall Safety Rating.⁹

2012 Lowest Fuel Costs Award
2012 Prius has the Lowest Fuel Costs in its class according to IntelliChoice.⁸

IntelliChoice Maintenance Costs Award
2012 Prius was named a SmartChoice Maintenance Costs winner by IntelliChoice.⁸

Disclaimer: Information provided by Toyota.com.
[1] AT-PZEV-rated by the California Air Resources Board. Meets Tier-2/Bin-3 Federal emissions standard. For more information please visit www.arb.ca.gov.
[2] Based on average EPA estimated combined MPG estimate for Prius v, all MY01-MY11 cars and 10,000 miles/per year. Fueleconomy.gov. Actual mileage will vary.
[3] 2012 EPA 51/48/50 city/highway/combined mpg estimates. Actual mileage will vary.
[4] The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
[5] The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions only. They are not collision-avoidance systems and are not substitutes for safe and attentive driving. System effectiveness depends on many factors such as speed, driver input and road conditions. See your Owner's Manual for further information.
[6] Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. Please see your Owner's Manual for important instructions and cautions.
[7]Learn more at http://www.iihs.org/ratings.
[8]2012 IntelliChoice, www.IntelliChoice.com; Passenger Car. Based on 2012 model year study.
[9]Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.safercar.gov).